How to Start Getting Your Merch into Retail Stores

Selling products is an excellent method for artists, performers, and bands to supplement their revenue while promoting their brands. While selling items at concerts and events is a good place to start, getting your merchandise onto retail stores may help to broaden your audience and enhance sales. This post will go through how to get your merchandise into retail outlets.

Research and Get Your Pitch Ready

Researching and preparing your pitch is the first step in getting your merchandise into retail outlets. This entails locating potential retailers who would fit your goods well and contacting them with a persuasive proposal.

Identify Potential Stores

It is critical to consider the business’s target demographic when evaluating possible stores for your goods. To boost the chance of successful sales, ensure that the store’s consumer base corresponds with your target demographic. For example, if your band’s music appeals to a younger population, you may seek places that cater to a youthful crowd, such as skating shops or music stores.

Research Store Policies

Learning about a store’s standards for accepting new items is crucial before asking them to carry your goods. To learn more about the store’s procedure for receiving new products, check out their website or contact them personally. Particular businesses may have strict requirements for submitting products, such as only accepting entries at particular periods of the year or from a certain kind of seller.

Prepare Your Pitch

It’s crucial to be precise and concise when writing your presentation to ask a business to carry your goods. Your pitch should contain details about your brand, products, and why the retailer would benefit from carrying them. Start by giving a brief overview of your brand and the kinds of products you manufacture.

Create Merchandising Materials That Are Appealing

Creating competent and eye-catching marketing materials may assist in making your item stand out and boost the chances of getting it into retail outlets. This entails producing excellent product visuals, packaging, and advertising materials.

Product Images

Retail buyers will first look at the product photographs when considering your products for their stores. It’s crucial to have photographs of the highest caliber representing your items. By spending money on expert product photography, you can be confident that your pictures will correctly depict your products and draw attention to their greatest qualities.


The merchandise packaging significantly influences how retail shoppers and customers view your items. Your brand’s image and style should be reflected in your packaging, which should be appealing. Consider making a professional packaging design investment to make your products stand out on shop shelves. Packages, like CD digipaks or Vinyl packing, should be practical, simple, and aesthetically pleasing.

Promotional Materials

Promotional goods may aid in brand promotion and help retail customers remember you. Consider producing flyers, leaflets, business cards, and other materials that emphasize your brand’s distinctive qualities and promote your products. These papers can be given out to retail buyers at meetings or sent with your goods when delivered to retailers.

Build Ties with Storefront Purchasers

You must establish connections with retail buyers to get your products into retail stores. This entails establishing a solid web presence, attending trade exhibitions, and networking.


Networking is an excellent approach to meeting retail shoppers and acquiring exposure for your products. Attend industry trade exhibitions or corporate networking events where customers from retail are likely to be in attendance. Attend these events with your products on display and business cards in hand for exchanging contact details with interested persons.

Trade Shows

Attending trade exhibitions may be an excellent approach to exposing your products to a larger audience and engaging with retail shoppers. Investigate trade exhibitions that cater to your sector and target demographic and consider exhibiting your products at these events. It is critical to have an organized strategy in place while preparing for a trade show.

Online Presence

In today’s digital world, having an outstanding online presence is critical for catching retail consumers’ attention. Use social media channels like Instagram and Twitter for advertising your company and exhibiting your items. Post high-quality photographs of your item and intriguing text emphasizing its unique features and advantages.


In conclusion, developing connections with retail buyers, conducting market research, and crafting your presentation is necessary to get your products into retail stores. You may promote your brand, grow your audience, and enhance the exposure and sales of your products by concentrating on these techniques.


Muhammad Shahid is regarded as one of the most passionate writers of the Digital Marketing expert & Outreach specialist in SEO

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